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Subway menu changes1/6/2024 The company needs to win back franchisees’ “hearts and minds” and “put money into building the top line,” he said. “They have been cost-cutting their way into failure for years now,” said Allen, a global restaurant consultant. Keeping store owners happy is key to Subway’s long-term success, said Aaron Allen, principal at consulting firm Aaron Allen & Associates. ![]() Subway said the turnaround initiative will have “minimal cost impact to our franchisees,” but declined to provide specific numbers. “It’s a great way to rally franchisees, to show them that we hear them, we understand what we need to do, and it brings a certain amount of pride.” The makeover is meant to address some of these concerns. “One of the things we heard from both franchisees and from consumers was that there hadn’t been a lot of food innovation in recent years, maybe potentially chasing a lot of shiny objects, and it became apparent to us, really focusing on our core menu items, and really upping the quality and improving that, was the most important thing in terms of improving the guest experience,” said Chief Executive Officer John Chidsey. Another successful marketing campaign, the catchy $5 footlong jingle, was retired after franchisees said soaring rent and wage costs made the offer untenable. The upcoming changes are meant to reinvigorate the brand, which took a series of high-profile hits in recent years: Ireland’s Supreme Court ruled last year that its bread had too much sugar to be called bread, its tuna’s origin has been called into question and it’s hard to forget Jared Fogle, the company’s pitchman-turned-child-pornography-convict in 2015.
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